Google Fi World
Role — Creative Direction, Art Direction
Agency — Huge Inc.
Illustrations — Paul O’Connor
Winter 2016
Every year Google Fi celebrates it’s early adopters by treating them to some holiday surprises. In 2016 we created a digital experience full of hidden presents in different worlds personifying the Fi brand. Each week of December a new world would be unlocked for users to explore.
![](https://freight.cargo.site/t/original/i/a0d4de93a0cc69965970896f0d38c0e7f9ff7b262c3157f3da8c43735b12d8be/Google_Fi__01.png)
![](https://freight.cargo.site/t/original/i/a22176ba87c07b90cf709a4733541d340e6e010b635ccc04c8c2ac5f2c174519/Fi_Thumbnail_05.png)
![](https://freight.cargo.site/t/original/i/bcdc755c3df00b9e25e6c463deb1982e3e3b6d010d03eaf11469e0653b0be85a/Fi_Thumbnail_03.png)
![](https://freight.cargo.site/t/original/i/5da010b3e57b0841d4abafabd221c9db6c5990ef0b777af2152bf916593e130e/Fi_Thumbnail_01.png)
![](https://freight.cargo.site/t/original/i/c2e59d830ad2dd06b06cb5cad41b94cff140ea6e55ea1ced64928360a7b06ec5/Fi_Thumbnail_04.png)
![](https://freight.cargo.site/t/original/i/176ccac11e41229309fc0480d36818e0f3c6da1c5211b94bfcc733b5c6a0b3de/Google_Fi__05.png)
![](https://freight.cargo.site/t/original/i/7905b1026873409f47431b0d28b2a9e0ca986c23775a425de44d1048b98472eb/Google_Fi__06.png)
![](https://freight.cargo.site/t/original/i/29ba62f8400f92e18c3ac8316da0de89626bf8804bc9f4e128c760838a345b6c/Google_Fi__03.png)
![](https://freight.cargo.site/t/original/i/5491cafdf4029796bdd80df95b0ee8e851c9a279ced5123747d9a1e08858e085/Google_Fi__02.png)