Paisan
Role — Creative Director, Designer
Credits — Jono Brandel, Creative Director
Freelance
Fall 2013
Brand identity and design for Paisan, a neighborhood restaurant in Berkeley, CA. The restaurant centers around the wood-fired oven and local community so we created an identity that reflects the osteria’s Italian roots in a contemporary aesthetic.
![](https://freight.cargo.site/t/original/i/8d10c33f2ea5ebb8036d2577e1b5f13a9a2caafafe171b9df86fc2242bb25fa8/Paisan_Marks_Staged_01.png)
![](https://freight.cargo.site/t/original/i/b17b42ebbaefc6315eb0d75c9d62e52b1c542129cec197806d370f7b1e4800f9/Resto_01.png)
![](https://freight.cargo.site/t/original/i/5a017dcf2d55e434370715c1e47015f74090e485b611c9fd4e05001ded9f205d/Resto_02.png)
![](https://freight.cargo.site/t/original/i/21fbb2a0ea329139f57c2714fc324b5f915433f08b46976945994a99c1b5735e/Paisan_Marks_Staged_02.png)
![](https://freight.cargo.site/t/original/i/1a764adf57f406667b7103d21da83ccc170fc626577c6937d5838f8467dd697e/Paisan_Stationary_01.png)
![](https://freight.cargo.site/t/original/i/90b681e8bba8c39ef76351a0786710cccd05048ec38b0f0c59a141d93b970002/Paisan_Card_Grid_01.png)
![](https://freight.cargo.site/t/original/i/92b59ab27810981a1773445ab3591bd6b40186fb7583566b29318ad6f48d6a57/Paisan_Home_Staged_01.png)
![](https://freight.cargo.site/t/original/i/df670461fdb6d5693310999a5632b1bd1be07f53546a7f6ddfc88287faae38ff/Paisan_Menu_Stamp_01.png)
![](https://freight.cargo.site/t/original/i/d21159d5f9a43a34c25d14c25a27b5792ebecec4441910d8ef8ad2b8eb1a9ab8/Paisan_Matches_01.png)
![](https://freight.cargo.site/t/original/i/8337383a640b2e388492148577614670d1a4fccf5a1df6636d27638e0a7697ef/Paisan_Flag_01.png)